The system in our world is designed to push youth in the direction to acquire jobs that are beneficial to society, which is not a bad thing. Although, we believe whatever you do for a living should be something you love and enjoy. However, we rarely see situations where the youth is developed for things that they are passionate about and want to pursue for the rest of their life. The system does not encourage the youth to be the boss instead of the employee. Our brand strives to send the message that you do not have to wait to reach true success, you don't have to be a particular age, or have a certain quality. Boss up now! Whatever the circumstances do what you believe in. Set your own foundation, do not let anyone or anything deter you from your dreams, pave your way to greatness. “Ride Your Own Wave”.